You will be involved in the following training program:
RESPONSIBILITIES:
·
Participate in the
brainstorming of ideas for marketing campaigns and initiatives;
‐
Generate ideas for screening
events, F&B-related promotions and movie-related initiatives
·
Assist in the execution and
tracking of marketing campaigns, including submission and analysis of reports;
‐
Churn reports and crunch
numbers for screening events, F&B-related promotions and movie-related
initiatives
‐
Track and analyse digital
and/or offline statistics for monthly reports
‐
Handle copywriting, content,
planning and logistical aspects of campaign execution
‐
Work with designer on
collaterals for publicity
·
Liaising with movie
distributors on movie assets and publicity materials;
‐
To acquire necessary assets
from various movie distributors for digital and/or offline publicity
‐
Create, design, execute and
oversee movie-related contests
·
Coordinate with other
departments for timely updates of promotional materials;
‐
To work with the Programming,
F&B, and Operations departments on screening events, F&B-related
promotions and movie-related initiatives
‐
Work with designer on
collaterals for screening events, F&B-related promotions and movie-related
initiatives
·
Provide administrative support and
perform any ad-hoc duties or projects as assigned;
‐
Maintenance of website, mobile
app and other digital platforms (Web Push Notification, etc.)
‐
Scheduling of posts on Cathay
Cineplexes’ social media (Facebook, Instagram, TikTok)
‐
Generate Purchase Orders and
process invoices for payment
ESSENTIAL QUALITIES
·
Highly motivated and able to
cope well in a fast-paced environment
- Creative and
meticulous with strong problem-solving skills
- Works well in
a team
- Strong
organizational, communication and interpersonal skills
- Ability to
meet deadlines with strong sense of urgency
REQUIREMENTS:
- Any of the
following experiences will be an added advantage:
- B2B
marketing
- 1 or 2 years
marketing experience in ecommerce/retail
- Experience
working in the entertainment industry